Looking at your site, I can see it definitely has that early 2000s look with the basic layout, dated typography, and simple color scheme. The content is solid – you’re clearly an established company with important environmental intelligence work – but the presentation doesn’t reflect your expertise or credibility.
Here’s what I’m seeing that needs modernizing:
Current Issues:
- Very basic layout with outdated visual hierarchy
- Typography looks like default system fonts
- Minimal use of white space and modern design principles
- Lacks visual engagement for such important work
- Mobile experience likely needs improvement
Modernization Strategy:
Quick Win Approach (2-4 weeks):
- Modern WordPress theme – Something like Astra, GeneratePress, or OceanWP with professional templates
- Content restructuring – Better organize your services, case studies, and expertise areas
- Visual refresh – Professional photography, modern color palette, updated typography
Comprehensive Rebuild (6-12 weeks):
- Custom design system reflecting your scientific expertise
- Interactive elements – Data visualizations, case study presentations
- Modern tech stack – Could stay WordPress or move to something like Next.js
- Enhanced user experience – Clear navigation, compelling storytelling
Given your industry (environmental intelligence), you could really benefit from:
- Interactive maps or data visualizations
- Case study presentations with before/after scenarios
- Professional imagery showing your technology and team
- Clear service differentiation and thought leadership content